Oct 27, 2022
This is in line with our brand vision and our desire to promote champions of culture.
Village Affair today announced the launch of new Chaath 2022 video by National Award-Winning Director Nitin Chandra, featuring actor of international acclaim Nitu Chandra Srivastava and noted singer Sunidhi Chauhan.
This is the outcome of several years of continuous hard work that the director and his team has put out in promoting culture and languages of Bihar, Jharkhand and neighbouring regions of the subcontinent which share similar cultural sentiments.
"Being a sponsor is a big deal for any new brand but it's super special for me and brand Village Affair as it unfolds with the biggest festival of our culture." said Jai Thakur, Co-Founder, Village Affair. "We wanted to promote our culture and tradition and this association with Bejod Films comes at a right time. We shall continue to associate with more such culture focussed work."
Village Affair is in business of traditional luxury foods and recently launched A2 cow ghee and is expanding product portfolio to include traditionally made oils and other food products.